# The Alliance
> Thoughts, stories and ideas.
Public Ghost content for AI and LLM tooling. Use `/llms-full.txt` for consolidated page and post context.
Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`).

## Pages
- [About this site](https://media.thealliance.io/about.md) - Alliance is an independent publication launched in January 2023 by Richard Bracchi. If you subscribe today, you'll get full access to the website as well as email newsletters about new content when it's available. Your subscription makes this site possible, and allows Alliance to continue to exist.…
- [Leaders Dinner Amsterdam: The Outcome Era](https://media.thealliance.io/leaders-dinner-amsterdam-the-outcome-era.md) - Join fellow professional services, client delivery, and operations leaders for a relaxed, insight-rich evening exploring the Outcome Era, the shift from deploying AI to proving it delivers real business impact. Hear how peers are reorienting delivery around measurable results through candid discuss…
- [Leadership Dinner Series Beta](https://media.thealliance.io/leadership-dinner-series-beta.md)
- [The Alliance  leaders dinner series](https://media.thealliance.io/leadership-dinner-series.md) - Private dinner experiences for senior leaders to connect, share ideas, and shape the future of the profession.
- [Fast-track your career.](https://media.thealliance.io/membership-plans.md) - Immediate solutions for today, strategic knowledge for tomorrow, and the connections that make it all possible.
- [Podcasts beta](https://media.thealliance.io/podcasts-beta.md)
- [Podcasts](https://media.thealliance.io/podcasts.md)
- [(Untitled)](https://media.thealliance.io/untitled-2.md)
- [(Untitled)](https://media.thealliance.io/untitled.md)

## Posts
- [The Enablement Optimization Podcast](https://media.thealliance.io/podcast/the-enablement-optimization-podcast.md) - The Enablement Optimization Podcast is for the people doing the work. The practitioners, the directors building enablement functions from scratch, and the managers making programs land across thousands of sellers. Hosted by Leanne Leone and Chris Walker.
- [Her Coded Story](https://media.thealliance.io/podcast/her-coded-story.md) - Her Coded StoryTech News Podcast · Updated Monthly · This series explores why real, reflective stories from women in tech matter — especially stories that don’t follow the traditional script. Join us for in depth conversations about representation, belo…Apple Podcasts
- [Retention Rethink](https://media.thealliance.io/csc-retention-rethink.md) - Retention RethinkCareers Podcast · Updated Weekly · Most CS teams fixate on stopping churn. Fair enough, but the real upside comes from building customer lifecycles that grow revenue, not just protect it. Retention Rethink is a four-part podcast serie…Apple Podcasts
- [Agents of Change: The Rise of Agentic AI](https://media.thealliance.io/podcast/agents-of-change-the-rise-of-agentic-ai.md) - Welcome to Agents of Change, the show where we explore the frontiers of artificial intelligence and the people building its future.
- [CRO Insights: How CROs win](https://media.thealliance.io/podcast/roa-cro-insights-how-cros-win.md) - Each episode, host Warren Zenna (Founder, CRO Collective) and his guest will explore the Chief Revenue Officer role today. A collaboration between Revenue Operations Alliance and CRO Collective.
- [The Generative AI Podcast](https://media.thealliance.io/podcast/the-generative-ai-podcast.md) - AI Accelerator InstituteAI Accelerator Institute is an alliance of AI ecosystem innovators committed to creating the next generation of machine intelligence.YouTubeThe Generative AI PodcastTechnology Podcast · 4 Episodes · Updated MonthlyApple Podcasts
- [Explainable AI](https://media.thealliance.io/podcast/explainable-ai.md) - Everything explainable AI and more with hosts Paul Anthony Claxton and Rohan Hall for experts and enthusiasts alike.
- [InnovateHER: Women in product](https://media.thealliance.io/podcast/innovateher-women-in-product.md) - Welcome to InnovateHER: Women in Product, where we shine a spotlight on the incredible women leading the charge in the world of product management. Each episode, we dive into the stories of women who are breaking barriers, driving innovation, and making a difference in a male-dominated sphere.
- [Pricing to Win](https://media.thealliance.io/cia-pricing-to-win.md) - This is the show where we interview pricing leaders, discuss pricing challenges, and deliver practical pricing tips and tricks for you to take away and apply to the pricing challenges you're facing.
- [Product Marketing Maestros: Tales from the Front Lines](https://media.thealliance.io/podcast/pma-product-marketing-maestros-tales-from-the-front-lines.md) - In this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
- [Ready, Set, Go-to-Market](https://media.thealliance.io/podcast/pma-ready-set-go-to-market.md) - Join host Holly Watson, Senior Product Marketing Manager at Amazon Web Services, as she explores the intricacies of the go-to-market process alongside specialists in the area.
- [CS School](https://media.thealliance.io/podcast/csc-cs-school.md) - Tired of overly niche customer success conversations that might as well be in a different language? CS School is the podcast that strips customer success back to basics. Tune in so you don’t zone out.
- [For the Love of Product](https://media.thealliance.io/podcast/pla-for-the-love-of-product.md) - Each episode, we’ll be diving into both the passion and the practice of product leadership through thought-provoking interviews with CPOs, Founders, and Inventors.
- [Into the Fray - The Competitive Intelligence Podcast](https://media.thealliance.io/podcast/pma-into-the-fray-the-competitive-intelligence-podcast.md) - Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts of the CI function. This podcast series is sponsored by Crayon, the leading competitive intelligence software tool.
- [Leading the Way: The Sales Enablement Podcast](https://media.thealliance.io/podcast/pma-leading-the-way-the-sales-enablement-podcast.md) - Join Marissa Gbenro, Senior Manager of Content Marketing at Highspot, and Jarod Greene, VP of Product and Customer Marketing at Highspot, as they discuss the hot topics surrounding a key product marketing function: sales enablement.
- [Learning with Leadership: A Customer Marketing Podcast](https://media.thealliance.io/podcast/cma-learning-with-leadership-a-customer-marketing-podcast.md) - Here at Customer Marketing Alliance's Learning with Leadership Podcast, we'll be interviewing and discussing leadership positions, the ups and downs, with some big and upcoming names in Customer Marketing.
- [Meet the Masters: The Product Marketing Podcast](https://media.thealliance.io/podcast/pma-meet-the-masters-the-product-marketing-podcast.md) - The product marketing podcast dedicated to the core strategies of product marketing to take you from novice to master.
- [Product Marketing Careers](https://media.thealliance.io/podcast/pma-product-marketing-careers.md) - Al Dea, former Senior Product Marketing Manager at Salesforce, welcomes a string of product marketing professionals who share insights into their PMM journey, practical tips, and tactical career guidance on how to start and grow your product marketing career.
- [Product Marketing Insider](https://media.thealliance.io/podcast/pma-product-marketing-insider.md) - Tune in, and explore the infinite product marketing wisdom of guests plying their trade at the hottest roles in the industry. NB: Views expressed in this show are not necessarily that of Product Marketing Alliance or its affiliated communities.
- [Product Marketing Life](https://media.thealliance.io/podcast/pma-product-marketing-life.md) - Tune in, and explore the infinite product marketing wisdom of guests plying their trade at the hottest roles in the industry. NB: Views expressed in this show are not necessarily that of Product Marketing Alliance or its affiliated communities.
- [Product Ops Podcast](https://media.thealliance.io/podcast/pla-product-ops-podcast.md) - Deep diving into the emerging, exciting and pivotal role that is Product Operations. One podcast at a time.
- [RevOps Unboxed](https://media.thealliance.io/podcast/roa-revops-unboxed.md) - Join our host, Sandy Robinson, and her expert guests as they unbox the world of RevOps. Listen as they share their tips and tricks, career highs and lows, and what it takes to succeed in the exciting and ever-changing world of revenue operations.
- [Sales Enablement Innovation](https://media.thealliance.io/podcast/sec-sales-enablement-innovation.md) - The Sales Enablement Innovation podcast, brought to you by Sales Enablement Collective, shines a light on what really goes on backstage at some of the world’s top startups and companies.
- [Storyselling](https://media.thealliance.io/podcast/pma-storyselling.md) - During the series, Elliott welcomes a range of leading product marketers plying their trade at globally recognized brands, as he focuses on the four stages of the process: the story, the speaker, the listener, and the response.
- [The Compete Clarity Podcast](https://media.thealliance.io/podcast/cia-the-compete-clarity-podcast.md) - Each episode, we sit down with a different competitive intelligence expert to learn how they do it today, what they'd do differently if they were to start over, and how you can replicate their success.
- [The Win/Loss Podcast](https://media.thealliance.io/podcast/pma-the-win-loss-podcast.md) - Allego and Sales Enablement Collective bring you The Conversation Intelligence Podcast, the podcast that shares insider knowledge and experience about the power of conversation intelligence in enabling sales success.
- [AI Keyhole: Evolution, Applications and Policy](https://media.thealliance.io/podcast/aiai-ai-keyhole-evolution-applications-amp-policy.md) - The history, math, and legal side behind AI in today's world, for non-AI practitioners and AI enthusiasts alike.
- [Two Cents: Finance Talk](https://media.thealliance.io/podcast/fa-two-cents-finance-talk.md) - Learn how to navigate your way to the C-Suite and excel within your role with help from the Two Cents podcast. Each episode features exclusive interviews with CFOs and industry experts - all sharing their two cents on everything finance.
- [To Team or Not to Team](https://media.thealliance.io/podcast/pma-to-team-or-not-to-team.md) - Join Div Manickam, Director of Product Marketing at SpotMe, as she explores the ins and outs of how leading product marketers structure their respective PMM teams.
- [The Conversation Intelligence Podcast | Allego and SEC](https://media.thealliance.io/podcast/sec-the-conversation-intelligence-podcast-allego-and-sec.md) - Allego and Sales Enablement Collective bring you The Conversation Intelligence Podcast, the podcast that shares insider knowledge and experience about the power of conversation intelligence in enabling sales success.
- [SaaScast](https://media.thealliance.io/podcast/fosaas-saascast.md) - SaaScast talks you through the steps you need to futureproof your product. From startups to established names, our guests will help you grow, scale up, and work smarter.
- [Customer Marketing Catch-up](https://media.thealliance.io/podcast/cma-customer-marketing-catch-up.md) - Sponsored by Influitive, get insights from professionals about how to navigate the world of customer marketing. Our podcast is filled with advice and real-life scenarios from our customer marketing guests. Find your headphones and tune in. 🎧
- [Product Ops Chronicles](https://media.thealliance.io/podcast/pla-product-ops-chronicles.md) - Ready to dive into the world of product ops? Join Graham Reed, Antonia Landi, and Chris Compston as they dish out insider tips, real-world stories, and expert advice to help you navigate the exciting universe of product ops.
- [CMO Diaries](https://media.thealliance.io/podcast/cmo-cmo-diaries.md) - Want to excel in a new CMO role? Looking to sharpen up your skills? Find out what leading CMOs are prioritizing, how they're overcoming challenges, and what resources they've relied on.
- [CMO Convo](https://media.thealliance.io/podcast/cmo-convo.md) - A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life.

## Optional
- [RSS Feed](https://media.thealliance.io/rss/)
- [Sitemap](https://media.thealliance.io/sitemap.xml)
- [Full content of pages and posts](https://media.thealliance.io/llms-full.txt)