> ## Content Index
> Fetch the complete content index at: https://media.thealliance.io/llms.txt
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# Retention Rethink
- URL: https://media.thealliance.io/csc-retention-rethink/
- Published: 2025-11-19T18:11:55.000Z
- Updated: 2025-11-26T15:42:31.000Z
- Author: James Shaw
- Tags: Customer Success Collective, Customer-Centric, Customer, Revenue, Careers, Business

[Retention RethinkCareers Podcast · Updated Weekly · Most CS teams fixate on stopping churn. Fair enough, but the real upside comes from building customer lifecycles that grow revenue, not just protect it. Retention Rethink is a four-part podcast serie…![](https://storage.ghost.io/c/38/a9/38a9907a-dc6c-4b6b-8bd3-e5f5d1f931f9/content/images/icon/favicon-180-5.png)Apple Podcasts![](https://storage.ghost.io/c/38/a9/38a9907a-dc6c-4b6b-8bd3-e5f5d1f931f9/content/images/thumbnail/1200x1200bf-60-5.jpg)](https://podcasts.apple.com/ca/podcast/retention-rethink/id1855820246)