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# Pricing to Win
- URL: https://media.thealliance.io/cia-pricing-to-win/
- Published: 2024-06-14T08:49:04.000Z
- Updated: 2024-10-29T17:11:11.000Z
- Description: This is the show where we interview pricing leaders, discuss pricing challenges, and deliver practical pricing tips and tricks for you to take away and apply to the pricing challenges you're facing.
- Author: Richard King
- Tags: Competitive Intelligence Alliance, Careers, Business, Competitive Intelligence, Investing, Pricing

[Competitive Intelligence AllianceWelcome to the Competitive Intelligence Alliance channel. A must-have for any business looking to grow fast and sustainably in busy modern markets.![](https://www.youtube.com/s/desktop/44c25f18/img/logos/favicon_144x144.png)YouTube![](https://yt3.googleusercontent.com/PL7jQySLYEmtInpHFpsefhLeYd8BgEMb0QbM1fF0qXOD67LCWIc3QxOgG0TkfYZN1Ter8YWwVA=s900-c-k-c0x00ffffff-no-rj)](https://www.youtube.com/@CI%5FAlliance/podcasts)